From Food App to Everyday Essential
Campaign concepting and execution for Waitrapp's relaunch
Conversion Optimization for Disguise the Surprise
Site Speed, Video Dependency, and Mobile UX Challenges
Social Media & Community Building
Tone-of-voice, visuals, and community engagement for LePage
Logo Design & YouTube Content Strategy
Identity and creative system for Carving Fairways channel
DTC Strategy & Multi-Channel Execution
Email, social, and CRO for CritterZone’s e-commerce site
From Batch & Blast Broadcasts to Behavior-Based Journeys
Migrated from Mailchimp to Listrak and built automated lifecycle campaigns that drove a 71.58% YoY revenue lift.
Building Hype Weeks Before the Sale (and the competition)
Acquired leads weeks before the sale via early-access opt-ins—boosted BF revenue by 58% YoY.
Rebuilding Trust After Crisis
Used multi-channel recovery strategy with free gift incentives to regain customer trust and revenue.
Turning a YouTube Channel into a Revenue Engine
Led 2x/week content cadence, aligning product launches with SEO, video, email, and social. Grew YouTube to 1M+ subs.