Building Hype Weeks Before the Sale (and the competition)

Campaign Planning

Mar 11

Created an early access strategy to grow the list in advance of Black Friday. Executed teaser campaigns and segmented send strategy that boosted BFCM revenue by 58% YoY and changed how the brand approached peak season planning.

Tactics

Acquired email subscribers weeks before the sale by promising "early access". This strategy was considered a "game changer in the industry".

Measurable Results

Boosted Black Friday revenue by 58% year-over-year in 2018 compared to 2017.

Campaign PlanningPromotionsEmail Marketing

Valerie Davis

Hi, I’m Valerie Davis.

I’m a strategist, systems-thinker, and passionate advocate for customer experience. I’ve led marketing teams, helped implement EOS, and partnered closely with visionary founders to bring clarity and execution to even the most ambitious ideas.

Previously Director of Marketing at Bulk Reef Supply, I’ve been praised for my ability to unify people, platforms, and priorities—and I’ve found my sweet spot in being the person who turns vision into action, chaos into clarity, and disconnected efforts into momentum.

https://www.valeriempls.com

Building Hype Weeks Before the Sale (and the competition)

Tactics

Measurable Results

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