Rebuilding Trust After Crisis

Retention Strategy
Written By Valerie Davis

Following a data breach, I led recovery efforts through direct mail, paid social, and email—most notably a targeted offer placing $20 directly into customers' accounts. The effort played a key role in restoring revenue and customer trust within 12 months.

Tactics

Developed and launched a variety of win-back campaigns across direct mail, ads, and social media. A particularly impactful tactic was offering a free gift of $20 to spend directly into targeted customers' accounts. These campaigns were crucial for rebuilding customer trust.

Measurable Results

Successfully helped get the business back on track financially in just about a year.

Valerie Davis

Hi, I’m Valerie Davis.

I’m a strategist, systems-thinker, and passionate advocate for customer experience. I’ve led marketing teams, helped implement EOS, and partnered closely with visionary founders to bring clarity and execution to even the most ambitious ideas.

Previously Director of Marketing at Bulk Reef Supply, I’ve been praised for my ability to unify people, platforms, and priorities—and I’ve found my sweet spot in being the person who turns vision into action, chaos into clarity, and disconnected efforts into momentum.

https://www.valeriempls.com
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