From Batch & Blast Broadcasts to Behavior-Based Journeys

Email Marketing

Mar 11

Lifecycle marketing overhaul unlocks millions in untapped revenue

Led platform migration and rebuilt the email program from the ground up—introducing automation, segmentation, and a centralized content calendar. Email revenue grew 71.58% year-over-year, contributing $1.3M in additional revenue and reaching 20% of total company sales.

Tactics

Migration to advanced ESP

Onboarded Listrak, migrating from Mailchimp, to enable more sophisticated capabilities.

Automated Lifecycle Campaigns

Implemented personalized, automated email sequences for shopping cart abandonment, browse abandonment, and welcome series, leveraging customer segmentation for targeted messaging.

Content Calendar Integration

Developed and managed a comprehensive content calendar that aligned email efforts with overall brand objectives and sales.

Measurable Results

Achieved a 71.58% year-over-year increase in email marketing revenue.

Resulted in an additional $1,338,930 in revenue for Bulk Reef Supply.

Aimed to contribute 20% of overall company revenue and achieve over 5% click-through rates.

Email MarketingLifecycle AutomationRevenue Growth

Valerie Davis

Hi, I’m Valerie Davis.

I’m a strategist, systems-thinker, and passionate advocate for customer experience. I’ve led marketing teams, helped implement EOS, and partnered closely with visionary founders to bring clarity and execution to even the most ambitious ideas.

Previously Director of Marketing at Bulk Reef Supply, I’ve been praised for my ability to unify people, platforms, and priorities—and I’ve found my sweet spot in being the person who turns vision into action, chaos into clarity, and disconnected efforts into momentum.

https://www.valeriempls.com