Ryan Batcheller
Founder of BulkReefSupply.com
“Valerie was critical to helping our small organization become the most dominant business in our industry and more than double our nearest competitor. She has a foundational attribute that I now look for in every candidate but find impossible to interview for. She cares about the work, the results and how it affects the business. She doesn’t do it for the reward but because she simply can not settle for less.
She was an invaluable driver of growth in a very fast paced environment. As owner of the company I relied of Valerie to sharpen the steel and help produce better results than I would on my own. She is confident enough to independently solve problems but also brings out the best of a collaborative team. When it comes time to receive feedback she is humble enough to use it as a opportunity for growth.
What made her the right fit for BRS was she instinctively understands that what’s right for the customer is what’s right for the business and advocates for it. She’s ideal for any roll where customer satisfaction is is the primary driver of market dominance. One attribute that makes her different than most marketing leaders is she has the professionalism to recognize when the advocacy had been heard, doesn't campaign and once a decision has been made buys in for the betterment of the team. I would recommend her for any senior marketing position in any results driven organization.
We ran our company on EOS which is a organizational operating system that requires full buy in. We trained with the author the related books and she drank the cool-aid in its entirely. If you run EOS or something similar this makes Valerie an ideal candidate.”
Ben Blair
“There are few people who quickly and effectively grasp the intersection of creativity, strategy, and human-centric problem solving as well as Valerie. The clarity she brought to communicating our message, along with a natural elegance in her design-thinking made it possible to take a number of complicated and convoluted ideas and distill them into a message that cut through the noise.
Additionally, one of Valerie's best skillsets is her ability to take on virtually any project and deliver and execute on a vision that is scalable, effective, and comprehensive. She simultaneously addresses the immediate critical business needs as well as lays the groundwork for future problem-solving.
I was struggling to articulate my message and level up my strategy and Valerie found (AND DESIGNED) systems and assets that I use almost every day. I found her to be tremendously effective as a leader tackling high level strategic decisions as well as someone who I'd trust to manage a team of any size.
If you are someone who is finding yourself treading water, making no real progress on your marketing strategies, facing the same challenges over and over again, make Valerie a part of your team immediately and never look back. She will make you, your organization, and your people better.”
Robert Flournoy
“I had the privilege of working with Valerie at Apeture.com and Pinnacle Promotions. Valerie's expertise in e-commerce and digital marketing strategies significantly propelled both brand's presence and revenue. Her innovative approach in developing integrated marketing strategies consistently aligned with business goals, yielding consistent results.
At Aperture, Valerie spearheaded campaigns that led to a remarkable 30% year-over-year revenue growth, showcasing her adeptness in P&L budgeting and strategy execution. At Pinnacle Promotions, her leadership in managing significant online marketing budgets and orchestrating trade show events further demonstrated her versatility and strategic foresight.
Valerie is a skilled strategist and also inspiring leader. Her mentorship and management of marketing teams have been pivotal in creating a cohesive and high-performing work environment. Her contributions have left a lasting impact on teams and the overall success of the businesses.”
Antoinette Mkwapatira
“Working with Valerie was a great experience. She maintained the calendar for her team and always delivered according to schedule. Valerie was engaging toward fellow colleagues, supportive of leadership, and worked with junior team members in a manner that fostered growth.
Her greatest strength is in her ability to build and execute a marketing program. At Bulk Reef Supply (now Aperture Pet & Life), she specialized marketing retargeting and was responsible for leading the direct marketing email program that drove millions of dollars in sales each quarter. She integrated both automated messaging as well as specific campaign messaging.
She was willing to take on on anything and everything, which could, at times, prove particularly challenging to manage, but she was more than up to the task. Given that Valerie has deep experience in marketing and business strategy and has successfully lead on countless campaigns, I am certain she would be successful in any relevant role.”
