CORE COMPETENCIES

  • Conversion Rate Optimization Strategy

  • User Experience (UX)

  • User Flows

  • Research & Testing

  • A/B & Multivariate Experimentation

  • Search Engine Optimization (SEO)

  • Email & SMS Marketing

E-Commerce Platforms: Shopify Plus, BigCommerce, WooCommere, Magento

Website Performance: Lighthouse, WebPageTest, Hotjar, Google Search Console, Google Analytics

Marketplaces: eBay, Etsy, and Amazon, as well as managed services like BrandJump

Customer-Relationship Management: Zoho, Salesforce

Email Marketing: Klaviyo, Listrak, Mailchimp, Bronto, Pardot

SEM / SEO: Ahrefs, SEMrush, Google Search Console, as well as paid platforms like Google Ads

Design & Video: Figma, Canva, Photoshop, Illustrator, Indesign, Animoto

Landing Pages: Zoho, PageFly (Shopify), Instapage, Unbounce

Front-End: HTML, CSS, JavaScript, Liquid, Responsive Design, Cross-Browser Compatibility

Project Management: Slack, Jira, Trello, Asana, Clickup, AirTable

EXPERIENCE

E-Commerce Strategist

Director of Marketing

2024

  • Spearheaded e-commerce operations, enhancing online traffic, conversion rates, and revenue growth for a catalog of thousands of SKUs.

  • Led e-commerce pricing, merchandising, and marketing campaigns, driving sales through strategic product positioning and targeting.

  • Implemented SEO and PPC campaigns, improving product visibility and search engine rankings.

  • Developed multi-platform e-commerce marketing campaigns, increasing online sales and brand visibility.

Alta Technologies | altatechnologies.com

2022 - 2023

  • Social Media Management

  • E-Commerce Merchandising

  • Product-Led Growth

  • Data Analysis & Reporting

  • Budgeting & Forecasting

  • Project Management

  • Team Management

  • Defined and implemented KPIs for the agency and client campaigns, tracking progress and ensuring success.

  • Managed client relationships, negotiated contracts, delivered on project deliverables, and exceeded expectations.

  • Led the creation and execution of multi-channel marketing campaigns, including digital, traditional, and social media initiatives.

  • Developed and implemented data-driven marketing strategies, utilizing analytics to optimize performance and achieve results.

  • Implemented marketing automation tools and technologies to streamline processes and improve efficiency.

  • Developed and delivered internal training programs for agency staff, upskilling their marketing knowledge and expertise.

VantagePoint Marketing | vpmarketinggroup.com

  • Led e-commerce initiatives, driving a 20% increase in online sales through social media, targeted content, and SEM campaigns.

  • Managed an extensive e-commerce marketing budget, optimizing resource allocation to achieve an 18x return on ad spend.

  • Optimized workflow and content calendar, ensuring seamless team collaboration and timely delivery of marketing materials.

  • Provided mentorship and coaching to the e-commerce marketing team, fostering a culture of innovation and excellence.

Director of Marketing

2018 - 2020

2021 - 2022

Pinnacle Promotions | pinnaclepromotions.com

  • Implemented CRO techniques, enhancing website usability, resulting in a 20% increase in conversions.

  • Designed and optimized user journeys, streamlining conversion paths and improving customer satisfaction by 15%.

  • Executed SEO best practices and managed SEM campaigns, driving organic and paid traffic growth by 25%.

  • Demonstrated expertise in e-commerce platforms: Shopify Plus, Magento, WooCommerce, and BigCommerce.

  • Implemented personalized marketing strategies based on customer segmentation, achieving a 12% improvement in engagement.

E-Commerce Growth Strategist

Freelance Consultant

  • Achieved 30% YoY revenue growth by crafting and executing comprehensive marketing strategies and managing P&L budgets.

  • Formulated brand and customer experience strategies, ensuring a Net Promoter Score of 80 or higher.

  • Applied testing methodologies and data analysis to create a user experience exceeding a 3% conversion rate.

  • Engineered growth and engagement strategies for social channels exceeding 100k members, significantly boosting brand loyalty.

  • Developed and launched a loyalty program, resulting in a 15% increase in ALV and a 10% increase in AOV.

  • Managed a 1M-subscriber YouTube channel, achieving steady engagement and driving traffic to the online store

Director of Marketing

2016 - 2018

Bulk Reef Supply | bulkreefsupply.com

  • Crafted comprehensive e-commerce strategies and project roadmaps for seamless implementation.

  • Managed and optimized CMS, handling front-end development, catalog updates, pricing, promotions, and merchandising.

  • Maintained a comprehensive content calendar for consistent messaging, engagement, and brand loyalty.

  • Implemented testing to optimize website elements, messaging, and campaigns, continuously improving UX and conversion rates.

E-Commerce Marketing Manager

2012 - 2016

Bulk Reef Supply | bulkreefsupply.com

EDUCATION

Advertising; Art Direction & Design

2007 - 2010

Minneapolis School of Advertising & Design | brainco.org

TECHNICAL SKILLS