Case Study

LePage & Sons, a local and family-owned waste management business, were struggling to connect with their online audience. Six months later, their engagement metrics told a completely different story. This case study explores the strategic approach, execution, and impressive results achieved through our collaboration.

Objectives

  • Develop an approachable, fun, and friendly brand identity on social media

  • Increase overall engagement and reach on Facebook and Instagram

  • Improve SEO performance through strategic content creation and optimization

Challenges

LePage & Sons faced significant challenges in increasing their organic reach without heavily relying on paid ads. Additionally, they needed a consistent brand identity that resonated with their audience.

Approach

Social Media Execution

Created a detailed content calendar, outlining the types of posts, formats, and posting schedules.

Published regular posts, including photos, reels, and stories, fostering two-way conversations and nurturing relationships with the audience.

SEO & Content Optimization

Restructured the testimonials page to include Google reviews, enhancing page authority and ranking.

Published weekly blog posts with SEO keywords, meta descriptions, alt-image text, and tags based on trending search topics.

Branding & Content Strategy

Crafted engaging content tailored to the target audience's preferences, ensuring a consistent conversational tone and style across all social media channels.

Developed a cohesive social media identity that reflect LePage & Sons' vision, values, and culture.

Results

Engagement & Reach:

  • Facebook reach grew by 75.9%

  • Instagram reach increased by 100%

  • Achieved 1,682,080 impressions

  • Increased engagement by 559%

Search Engine Optimization:

  • Users increased by 139%

  • New users grew by 163%.

  • Significant improvements in keyword rankings, with top positions achieved for key terms such as "roll off dumpster" and "residential garbage pickup."

Conclusion

Through a strategic and methodical approach, LePage & Sons' social media presence and SEO performance was significantly enhanced.

The collaboration not only strengthened the brand's identity but also fostered a loyal and engaged community around it.

Next

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