From Batch & Blast Broadcasts to Behavior-Based Journeys

Lifecycle marketing overhaul unlocks millions in untapped revenue

Led platform migration and rebuilt the email program from the ground up—introducing automation, segmentation, and a centralized content calendar. Email revenue grew 71.58% year-over-year, contributing $1.3M in additional revenue and reaching 20% of total company sales.

Valerie Davis

Hi, I’m Valerie Davis.

I’m a strategist, systems-thinker, and passionate advocate for customer experience. I’ve led marketing teams, helped implement EOS, and partnered closely with visionary founders to bring clarity and execution to even the most ambitious ideas.

Previously Director of Marketing at Bulk Reef Supply, I’ve been praised for my ability to unify people, platforms, and priorities—and I’ve found my sweet spot in being the person who turns vision into action, chaos into clarity, and disconnected efforts into momentum.

https://www.valeriempls.com
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Building Hype Weeks Before the Sale (and the competition)