— Hi! I'm Valerie!
With over a decade of experience in e-commerce and digital marketing, I'm passionate about connecting every touchpoint of the customer journey to create seamless, personalized experiences that drive growth and foster loyalty.
In today's competitive landscape, owned media, especially your brand website, is more crucial than ever. As marketplaces continue to hike fees and dominate market share, having a strong brand foundation and a robust digital presence is essential.
That's where I come in. My expertise lies in optimizing the entire lifecycle of a customer, ensuring every interaction with your brand is meaningful and impactful.
— core competencies
Website & e-Commerce Strategy
A customized plan that aligns with your goals and target audience. Let's create the roadmap to crush your sales goals!
Conversion Rate Optimization (CRO)
Maximize conversions with streamlined user journeys, enhanced usability, optimized design, navigation, and content.
Search Engine Optimization (SEO)
Boost organic visibility and drive targeted traffic using best practices and content customized to attract your target market.
Content Strategy & Development
Develop a unique strategy and content plan & calendar designed for your target market to achieve and exceed your success metrics.
Digital Merchandising
Optimizing product and category pages, landing pages, promotions, and pricing strategies for maximum conversions.
User Testing & Experience
Crafting and executing highly effective strategies and content that elevate your brand presence and drive engagement.
Data Analysis & Reporting
Leveraging analytics to track and analyze key performance indicators and trends, enabling data-driven decision-making.
Email & SMS Marketing
Expertly crafted campaigns tailored to your brand, designed to optimize clicks, and nurture the customer lifecycle.
Mobile Optimization
Increase sales, improve search rankings, and attract new customers by optimizing the shopping experience for mobile.
a few good words.
— Contact me.
Drop me a line and I’ll take it from there!