— Hi! I'm Valerie, a digital lifecycle strategist crafting conversions with creativity and data.
With over a decade of experience in e-commerce and digital marketing, I'm passionate about connecting every touchpoint of the customer journey to create seamless, personalized experiences that drive growth and foster loyalty.
In today's competitive landscape, owned media, especially your brand website, is more crucial than ever. As marketplaces continue to hike fees and dominate market share, having a strong brand foundation and a robust digital presence is essential.
That's where I come in. My expertise lies in optimizing the entire lifecycle of a customer, ensuring every interaction with your brand is meaningful and impactful.
Here's a snapshot of what I bring to the table:
Conversion Rate Optimization: I've implemented strategies that led to significant improvements in conversion rates, driving revenue growth and enhancing user experiences.
SEO and SEM: By increasing organic search visibility and driving targeted traffic, I've helped brands achieve substantial gains in both organic and paid channels.
User Experience: Optimizing website usability is my forte, resulting in higher engagement and revenue uplift.
Brand-Cohesive Journeys: I design and optimize user journeys that are not only effective but also align perfectly with your brand's voice and values.
I thrive in entrepreneurial, passion-led organizations where innovation and creativity are at the forefront. Whether it's a startup looking to make its mark or an established brand aiming to elevate its digital game, I love working with teams that are driven by a shared vision and a commitment to excellence.
When I’m not digging through analytics and creating hypotheses, you may find me paging through a Scandinavian design book, making a list (I just love lists), or learning to build something using anything from wood and nails to code and AI.
Ready to take your digital marketing to the next level? Let's connect and explore how we can optimize your customer journey and drive real results for your business.
Warmly,
Valerie Davis
a few good words.
— core competencies
Website & e-Commerce Strategy
A customized plan that aligns with your goals and target audience. Let's create the roadmap to crush your sales goals!
Conversion Rate Optimization (CRO)
Maximize conversions with streamlined user journeys, enhanced usability, optimized design, navigation, and content.
Search Engine Optimization (SEO)
Boost organic visibility and drive targeted traffic using best practices and content customized to attract your target market.
Content Strategy & Development
Develop a unique strategy and content plan & calendar designed for your target market to achieve and exceed your success metrics.
Digital Merchandising
Optimizing product and category pages, landing pages, promotions, and pricing strategies for maximum conversions.
User Testing & Experience
Crafting and executing highly effective strategies and content that elevate your brand presence and drive engagement.
Data Analysis & Reporting
Leveraging analytics to track and analyze key performance indicators and trends, enabling data-driven decision-making.
Email & SMS Marketing
Expertly crafted campaigns tailored to your brand, designed to optimize clicks, and nurture the customer lifecycle.
Mobile Optimization
Increase sales, improve search rankings, and attract new customers by optimizing the shopping experience for mobile.
— Contact me.
Drop me a line and I’ll take it from there!
You can also reach me at hi@valeriempls.com or LinkedIn.