— Hi! I'm Valerie, an e-commerce and digital journey strategist crafting conversions with creativity and data.

The intersection of technology and creativity is where I thrive. Since 2012, I've been immersed in the dynamic world of e-commerce, helping small, product-based businesses blossom and flourish. As a freelance E-Commerce Consultant, I wear many hats – strategist, optimizer, data whisperer, and your guide to online success.

More than just numbers and pixels, I believe in the power of storytelling. Crafting compelling narratives woven into every aspect of your online presence, from SEO-rich content to irresistible conversion paths, is my forte.

But I'm also a data disciple. I meticulously analyze performance metrics, identify optimization opportunities, and translate insights into actionable strategies that drive real results. Whether it's boosting conversion rates through A/B testing, implementing effective multi-channel campaigns, or streamlining workflows for peak efficiency, data informs every decision I make.

My experience speaks volumes. I've consistently delivered measurable results from pioneering e-commerce initiatives at BulkReefSupply.com (achieving 30% YoY revenue growth) to leading marketing teams at Pinnacle Promotions and VantagePoint Marketing.

But beyond the numbers, I value collaboration. Building strong partnerships with my clients and their teams is key to crafting solutions that resonate and drive engagement. My leadership style focuses on fostering a culture of innovation, mentorship, and shared success.

So, what sets me apart? The unique blend of left-brain analytical power and right-brain creative flair fuels my passion for understanding and developing the optimal digital journey.

Attract and Engage Customers with Digital Marketing (Google)

Foundations of Digital Marketing and E-commerce (Google)

a few good words.

  • Valerie was critical to helping our small organization become the most dominant business in our industry and more than double our nearest competitor. She has a foundational attribute that I now look for in every candidate but find impossible to interview for. She cares about the work, the results and how it affects the business. She doesn’t do it for the reward but because she simply can not settle for less. She was an invaluable driver of growth in a very fast paced environment. As owner of the company I relied of Valerie to sharpen the steel and help produce better results than I would on my own. She is confident enough to independently solve problems but also brings out the best of a collaborative team. When it comes time to receive feedback she is humble enough to use it as a opportunity for growth. What made her the right fit for BRS was she instinctively understands that what’s right for the customer is what’s right for the business and advocates for it. She’s ideal for any role where customer satisfaction is is the primary driver of market dominance. One attribute that makes her different than most marketing leaders is she has the professionalism to recognize when the advocacy had been heard, doesn't campaign and once a decision has been made buys in for the betterment of the team. I would recommend her for any senior marketing position in any results driven organization. We ran our company on EOS which is a organizational operating system that requires full buy in. We trained with the author the related books and she drank the cool-aid in its entirely. If you run EOS or something similar this makes Valerie an ideal candidate

    Ryan Batcheller

  • There are few people who quickly and effectively grasp the intersection of creativity, strategy, and human-centric problem solving as well as Valerie. The clarity she brought to communicating our message, along with a natural elegance in her design-thinking made it possible to take a number of complicated and convoluted ideas and distill them into a message that cut through the noise. Additionally, one of Valerie's best skillsets is her ability to take on virtually any project and deliver and execute on a vision that is scalable, effective, and comprehensive. She simultaneously addresses the immediate critical business needs as well as lays the groundwork for future problem-solving. I was struggling to articulate my message and level up my strategy and Valerie found (AND DESIGNED) systems and assets that I use almost every day. I found her to be tremendously effective as a leader tackling high level strategic decisions as well as someone who I'd trust to manage a team of any size. If you are someone who is finding yourself treading water, making no real progress on your marketing strategies, facing the same challenges over and over again, make Valerie a part of your team immediately and never look back. She will make you, your organization, and your people better.

    Ben Blair

  • I had the privilege of working with Valerie at Apeture.com and Pinnacle Promotions. Valerie's expertise in e-commerce and digital marketing strategies significantly propelled both brand's presence and revenue. Her innovative approach in developing integrated marketing strategies consistently aligned with business goals, yielding consistent results. At Aperture, Valerie spearheaded campaigns that led to a remarkable 30% year-over-year revenue growth, showcasing her adeptness in P&L budgeting and strategy execution. At Pinnacle Promotions, her leadership in managing significant online marketing budgets and orchestrating trade show events further demonstrated her versatility and strategic foresight. Valerie is a skilled strategist and also inspiring leader. Her mentorship and management of marketing teams have been pivotal in creating a cohesive and high-performing work environment. Her contributions have left a lasting impact on teams and the overall success of the businesses.

    Robert Flournoy

  • Working with Valerie was a great experience. She maintained the calendar for her team and always delivered according to schedule. Valerie was engaging toward fellow colleagues, supportive of leadership, and worked with junior team members in a manner that fostered growth. Her greatest strength is in her ability to build and execute a marketing program. At Bulk Reef Supply (now Aperture Pet & Life), she specialized marketing retargeting and was responsible for leading the direct marketing email program that drove millions of dollars in sales each quarter. She integrated both automated messaging as well as specific campaign messaging. She was willing to take on on anything and everything, which could, at times, prove particularly challenging to manage, but she was more than up to the task. Given that Valerie has deep experience in marketing and business strategy and has successfully lead on countless campaigns, I am certain she would be successful in any relevant role.

    Antoinette Mkwapatira

— core competencies 

Website & e-Commerce Strategy

A customized plan that aligns with your goals and target audience. Let's create the roadmap to crush your sales goals!

Conversion Rate Optimization (CRO)

Maximize conversions with streamlined user journeys, enhanced usability, optimized design, navigation, and content.

Search Engine Optimization (SEO)

Boost organic visibility and drive targeted traffic using best practices and content customized to attract your target market.

Content Strategy & Development

Develop a unique strategy and content plan & calendar designed for your target market to achieve and exceed your success metrics.

Digital Merchandising

Optimizing product and category pages, landing pages, promotions, and pricing strategies for maximum conversions.

User Testing & Experience

Crafting and executing highly effective strategies and content that elevate your brand presence and drive engagement.

Data Analysis & Reporting

Leveraging analytics to track and analyze key performance indicators and trends, enabling data-driven decision-making.

Email & SMS Marketing

Expertly crafted campaigns tailored to your brand, designed to optimize clicks, and nurture the customer lifecycle.

Mobile Optimization

Increase sales, improve search rankings, and attract new customers by optimizing the shopping experience for mobile.

— Contact me.

Drop me a line and I’ll take it from there!

You can also reach me at hi@valeriempls.com or LinkedIn.