— Hi! I'm Valerie, an e-commerce and digital journey strategist crafting conversions with creativity and data.
The intersection of technology and creativity is where I thrive. Since 2012, I've been immersed in the dynamic world of e-commerce, helping small, product-based businesses blossom and flourish. As a freelance E-Commerce Consultant, I wear many hats – strategist, optimizer, data whisperer, and your guide to online success.
More than just numbers and pixels, I believe in the power of storytelling. Crafting compelling narratives woven into every aspect of your online presence, from SEO-rich content to irresistible conversion paths, is my forte.
But I'm also a data disciple. I meticulously analyze performance metrics, identify optimization opportunities, and translate insights into actionable strategies that drive real results. Whether it's boosting conversion rates through A/B testing, implementing effective multi-channel campaigns, or streamlining workflows for peak efficiency, data informs every decision I make.
My experience speaks volumes. I've consistently delivered measurable results from pioneering e-commerce initiatives at BulkReefSupply.com (achieving 30% YoY revenue growth) to leading marketing teams at Pinnacle Promotions and VantagePoint Marketing.
But beyond the numbers, I value collaboration. Building strong partnerships with my clients and their teams is key to crafting solutions that resonate and drive engagement. My leadership style focuses on fostering a culture of innovation, mentorship, and shared success.
So, what sets me apart? The unique blend of left-brain analytical power and right-brain creative flair fuels my passion for understanding and developing the optimal digital journey.
a few good words.
— core competencies
Website & e-Commerce Strategy
A customized plan that aligns with your goals and target audience. Let's create the roadmap to crush your sales goals!
Conversion Rate Optimization (CRO)
Maximize conversions with streamlined user journeys, enhanced usability, optimized design, navigation, and content.
Search Engine Optimization (SEO)
Boost organic visibility and drive targeted traffic using best practices and content customized to attract your target market.
Content Strategy & Development
Develop a unique strategy and content plan & calendar designed for your target market to achieve and exceed your success metrics.
Digital Merchandising
Optimizing product and category pages, landing pages, promotions, and pricing strategies for maximum conversions.
User Testing & Experience
Crafting and executing highly effective strategies and content that elevate your brand presence and drive engagement.
Data Analysis & Reporting
Leveraging analytics to track and analyze key performance indicators and trends, enabling data-driven decision-making.
Email & SMS Marketing
Expertly crafted campaigns tailored to your brand, designed to optimize clicks, and nurture the customer lifecycle.
Mobile Optimization
Increase sales, improve search rankings, and attract new customers by optimizing the shopping experience for mobile.
— Contact me.
Drop me a line and I’ll take it from there!
You can also reach me at hi@valeriempls.com or LinkedIn.