— Hi! I'm Valerie!
I help founder-led eCommerce brands turn vision into aligned, customer-centered execution.
From growth strategy and EOS marketing integration to team orchestration and customer journey optimization, I specialize in translating ideas into outcomes.
As the former Director of Marketing at Bulk Reef Supply, I’ve lived inside the fast-paced, idea-rich world of entrepreneurial brands—and I know how to bring structure without killing creativity. I bridge the gap between big-picture vision and the nitty-gritty details that drive sustainable growth.
🧠 I think like a strategist
🧩 I operate like an integrator
❤️ I advocate for the customer
If you're looking for someone who can build clarity from complexity—while leading teams, aligning functions, and improving the customer experience—we should talk.
🔹 Available for fractional leadership, project-based consulting, or full-time opportunities
“Valerie cares, and it is in her DNA to seek out what matters most to the business, take accountability and execute… She brings ideas from 20% to 100% and is on the forefront of brand strategy, customer trust, and team leadership.”
— Ryan Batcheller, Visionary & Co-Founder, Bulk Reef Supply
— core competencies
Website & e-Commerce Strategy
A customized plan that aligns with your goals and target audience. Let's create the roadmap to crush your sales goals!
Conversion Rate Optimization (CRO)
Maximize conversions with streamlined user journeys, enhanced usability, optimized design, navigation, and content.
Search Engine Optimization (SEO)
Boost organic visibility and drive targeted traffic using best practices and content customized to attract your target market.
Content Strategy & Development
Develop a unique strategy and content plan & calendar designed for your target market to achieve and exceed your success metrics.
Digital Merchandising
Optimizing product and category pages, landing pages, promotions, and pricing strategies for maximum conversions.
User Testing & Experience
Crafting and executing highly effective strategies and content that elevate your brand presence and drive engagement.
Data Analysis & Reporting
Leveraging analytics to track and analyze key performance indicators and trends, enabling data-driven decision-making.
Email & SMS Marketing
Expertly crafted campaigns tailored to your brand, designed to optimize clicks, and nurture the customer lifecycle.
Mobile Optimization
Increase sales, improve search rankings, and attract new customers by optimizing the shopping experience for mobile.
— Contact me.
Drop me a line and I’ll take it from there!