— Hi! I'm Valerie, a digital lifecycle strategist crafting conversions with creativity and data.

With over a decade of experience in e-commerce and digital marketing, I'm passionate about connecting every touchpoint of the customer journey to create seamless, personalized experiences that drive growth and foster loyalty.

In today's competitive landscape, owned media, especially your brand website, is more crucial than ever. As marketplaces continue to hike fees and dominate market share, having a strong brand foundation and a robust digital presence is essential.

That's where I come in. My expertise lies in optimizing the entire lifecycle of a customer, ensuring every interaction with your brand is meaningful and impactful.

Here's a snapshot of what I bring to the table:

  • Conversion Rate Optimization: I've implemented strategies that led to significant improvements in conversion rates, driving revenue growth and enhancing user experiences.

  • SEO and SEM: By increasing organic search visibility and driving targeted traffic, I've helped brands achieve substantial gains in both organic and paid channels.

  • User Experience: Optimizing website usability is my forte, resulting in higher engagement and revenue uplift.

  • Brand-Cohesive Journeys: I design and optimize user journeys that are not only effective but also align perfectly with your brand's voice and values.

I thrive in entrepreneurial, passion-led organizations where innovation and creativity are at the forefront. Whether it's a startup looking to make its mark or an established brand aiming to elevate its digital game, I love working with teams that are driven by a shared vision and a commitment to excellence.

When I’m not digging through analytics and creating hypotheses, you may find me paging through a Scandinavian design book, making a list (I just love lists), or learning to build something using anything from wood and nails to code and AI.

Ready to take your digital marketing to the next level? Let's connect and explore how we can optimize your customer journey and drive real results for your business.

Warmly,
Valerie Davis

Attract and Engage Customers with Digital Marketing (Google)

Foundations of Digital Marketing and E-commerce (Google)

a few good words.

  • Corey Donovan, President, Alta Technologies

    I am writing to recommend Valerie Davis to your organization. Valerie provided valuable consultation to Alta Technologies when it came to brand and ecommerce strategy, as well as EOS. Valerie also created excellent graphic design elements, while uncovering our brand messaging, and merging those into key ecommerce and website elements.

    Valerie is an experienced marketing and ecommerce specialist, with great project management skills using modern tools. She has an intuition for brand and design, paired with a true commitment to customer experience.

    The area where Valerie's impact may have impacted our organization the most though, was in her introduction of "Pure EOS" to us. We had been running EOS (Entrepreneurial Operating System) for four years, but Valerie opened our eyes to multiple ways in which we could improve our process. As a business operator, I value employees and consultants who get to the core issues and tell you the honest truth, and Valerie's perspective on our EOS practice was revelatory.

    Valerie has seen firsthand how a commitment to pure EOS can help a business excel. She clearly has an elite level of understanding when it comes to running a business on EOS and working within a leadership team in that system. We have taken her suggestions to heart, and I believe they will drive results for our leadership team. If you're an EOS business or want to become one, I couldn't recommend Valerie's capabilities in this area enough.

    Whether you have an ecommerce or marketing strategy need, require branding/graphic design services, or help in gaining traction on EOS at your organization, I highly recommend Valerie Davis.

  • Ryan Batcheller, Founder, BulkReefSupply.com

    Valerie was critical to helping our small organization become the most dominant business in our industry and more than double our nearest competitor.

    She has a foundational attribute that I now look for in every candidate but find impossible to interview for. She cares about the work, the results and how it affects the business. She doesn’t do it for the reward but because she simply can not settle for less. She was an invaluable driver of growth in a very fast paced environment.

    As owner of the company I relied of Valerie to sharpen the steel and help produce better results than I would on my own. She is confident enough to independently solve problems but also brings out the best of a collaborative team. When it comes time to receive feedback she is humble enough to use it as a opportunity for growth.

    What made her the right fit for BRS was she instinctively understands that what’s right for the customer is what’s right for the business and advocates for it. She’s ideal for any role where customer satisfaction is is the primary driver of market dominance.

    One attribute that makes her different than most marketing leaders is she has the professionalism to recognize when the advocacy had been heard, doesn't campaign and once a decision has been made buys in for the betterment of the team. I would recommend her for any senior marketing position in any results driven organization.

    We ran our company on EOS which is a organizational operating system that requires full buy in. We trained with the author of the related books and she drank the cool-aid in its entirely. If you run EOS or something similar this makes Valerie an ideal candidate.

  • Ben Blair, Director & Producer

    There are few people who quickly and effectively grasp the intersection of creativity, strategy, and human-centric problem solving as well as Valerie.

    The clarity she brought to communicating our message, along with a natural elegance in her design-thinking made it possible to take a number of complicated and convoluted ideas and distill them into a message that cut through the noise.

    Additionally, one of Valerie's best skillsets is her ability to take on virtually any project and deliver and execute on a vision that is scalable, effective, and comprehensive. She simultaneously addresses the immediate critical business needs as well as lays the groundwork for future problem-solving.

    I was struggling to articulate my message and level up my strategy and Valerie found (AND DESIGNED) systems and assets that I use almost every day.

    I found her to be tremendously effective as a leader tackling high level strategic decisions as well as someone who I'd trust to manage a team of any size.

    If you are someone who is finding yourself treading water, making no real progress on your marketing strategies, facing the same challenges over and over again, make Valerie a part of your team immediately and never look back. She will make you, your organization, and your people better.

  • Robert Flournoy, President Performance Marketing, SkyDiamond Elite

    I had the privilege of working with Valerie at Apeture.com and Pinnacle Promotions. Valerie's expertise in e-commerce and digital marketing strategies significantly propelled both brand's presence and revenue. Her innovative approach in developing integrated marketing strategies consistently aligned with business goals, yielding consistent results.

    At Aperture, Valerie spearheaded campaigns that led to a remarkable 30% year-over-year revenue growth, showcasing her adeptness in P&L budgeting and strategy execution.

    At Pinnacle Promotions, her leadership in managing significant online marketing budgets and orchestrating trade show events further demonstrated her versatility and strategic foresight.

    Valerie is a skilled strategist and also inspiring leader. Her mentorship and management of marketing teams have been pivotal in creating a cohesive and high-performing work environment. Her contributions have left a lasting impact on teams and the overall success of the businesses.

  • Antoinette Mkwapatira, E-Commerce Engineering Manager

    Working with Valerie was a great experience. She maintained the calendar for her team and always delivered according to schedule. Valerie was engaging toward fellow colleagues, supportive of leadership, and worked with junior team members in a manner that fostered growth.

    Her greatest strength is in her ability to build and execute a marketing program. At Bulk Reef Supply (now Aperture Pet & Life), she specialized marketing retargeting and was responsible for leading the direct marketing email program that drove millions of dollars in sales each quarter. She integrated both automated messaging as well as specific campaign messaging.

    She was willing to take on on anything and everything, which could, at times, prove particularly challenging to manage, but she was more than up to the task.

    Given that Valerie has deep experience in marketing and business strategy and has successfully lead on countless campaigns, I am certain she would be successful in any relevant role.

— core competencies 

Website & e-Commerce Strategy

A customized plan that aligns with your goals and target audience. Let's create the roadmap to crush your sales goals!

Conversion Rate Optimization (CRO)

Maximize conversions with streamlined user journeys, enhanced usability, optimized design, navigation, and content.

Search Engine Optimization (SEO)

Boost organic visibility and drive targeted traffic using best practices and content customized to attract your target market.

Content Strategy & Development

Develop a unique strategy and content plan & calendar designed for your target market to achieve and exceed your success metrics.

Digital Merchandising

Optimizing product and category pages, landing pages, promotions, and pricing strategies for maximum conversions.

User Testing & Experience

Crafting and executing highly effective strategies and content that elevate your brand presence and drive engagement.

Data Analysis & Reporting

Leveraging analytics to track and analyze key performance indicators and trends, enabling data-driven decision-making.

Email & SMS Marketing

Expertly crafted campaigns tailored to your brand, designed to optimize clicks, and nurture the customer lifecycle.

Mobile Optimization

Increase sales, improve search rankings, and attract new customers by optimizing the shopping experience for mobile.

— Contact me.

Drop me a line and I’ll take it from there!

You can also reach me at hi@valeriempls.com or LinkedIn.